The Limits of Delivering “Cheaper Value”
Tata Nano ... Tata "No-No"?About a year ago, the international press was abuzz about the latest new “value” entry in the automobile business. Amid great fanfare, Tata Motors, part of India’s largest...
View ArticleWhat do consumers think of America’s corporations?
With the budget negotiations in full swing – and high dudgeon – on Capital Hill, naturally the public’s critical eye is trained on our political figures. And Congress is most assuredly taking a beating...
View ArticleWhich are America’s Most Disliked Companies?
More than a few perennial “favorites” … plus a couple newcomers. I’ve blogged before about the companies Americans love to hate. And now, 24/7 Wall St. has published this year’s list of America’s most...
View ArticleWhich brands are America’s most “patriotic”?
With the 4th of July holiday nearly upon us, sharing the results of a recent brand study seems particularly apropos. Since 2013, Brand Keys, a branding consulting firm, has conducted an annual...
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