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The Limits of Delivering “Cheaper Value”

Tata Nano ... Tata "No-No"?About a year ago, the international press was abuzz about the latest new “value” entry in the automobile business. Amid great fanfare, Tata Motors, part of India’s largest...

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What do consumers think of America’s corporations?

With the budget negotiations in full swing – and high dudgeon – on Capital Hill, naturally the public’s critical eye is trained on our political figures. And Congress is most assuredly taking a beating...

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Which are America’s Most Disliked Companies?

More than a few perennial “favorites” … plus a couple newcomers. I’ve blogged before about the companies Americans love to hate.  And now, 24/7 Wall St. has published this year’s list of America’s most...

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Which brands are America’s most “patriotic”?

With the 4th of July holiday nearly upon us, sharing the results of a recent brand study seems particularly apropos. Since 2013, Brand Keys, a branding consulting firm, has conducted an annual...

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